Our new brand
We're very excited about the new Sucrogen brand. Our new name and colourful look reflect the positive energy and dynamism that are behind our new direction as a sugar and renewable energy business. Representing us as expert, engaging and energetic, you’ll be seeing a lot more of the new brand in the coming months.
What’s behind the name?
Why Sucrogen? It’s a combination of the words sucrose (sugar) and generation (energy). The name builds on our strong history in sugar, which will continue to be at the heart of everything we do, but it also looks ahead to exciting opportunities in ethanol and other renewable energy production.
and the logo?
the logo represents the sugar we squeeze from the cane and the colour forms a spectrum of light, symbolising the purest form of 'positive energy'.
Sucrogen links
Our new brand
Latest news
Proserpine creditors approve sale of mill to Sucrogen
A majority of Proserpine creditors, by number and value, voted to approve Sucrogen's purchase of the mill more
Sucrogen's four Burdekin mills crushing
All four of Sucrogen’s Burdekin mills are now crushing. more
New Sucrogen brand revs up
Our new-look brand made its public debut the Clipsal 500 in Adelaide. more
Increased renewable energy capacity
Sucrogen announces the construction of a $24 million expanded electricity cogeneration facility. more
Media information
Sucrogen to buy Proserpine Mill
Sucrogen looks forward to an exciting future as the new owner of Proserpine Sugar Mill after a majority of Proserpine creditors, by number and value, voted to approve Sucrogen’s purchase of the mill.
Media fast facts
A snapshot of our Sucrogen business. more